Grounded in decades of research, behavioural science offers a more complete understanding of what drives human choice and behaviour, providing practical and pragmatic solutions to real world challenges.
So-Mo’s approach, THIS, blends the principles and practice of behavioural science, cognitive and social psychology with service and experience design.
Priority setting workshop. Review data and agree methods.
Thematic profiling. Agreement on area(s) of future focus.
Primary research to address gaps in knowledge.
Develop and test hypothesis.
Identification of behavioural insights.
Solution development (may involve co-design).
Testing for efficacy, acceptability, and reliability.
Knowledge exchange and support to embed.
Let's discuss how we can achieve the best outcome together
