we are a leading Behavioural interventions consultancy
We specialise in finding simple solutions that achieve big results
WHY CHOOSE SO-MO?
what does it mean to be human - what drives the choices we make ?
At So-Mo we combine an in-depth knowledge of psychology, design, neuroscience and data analysis to first understand and then reframe the choices that guide people's behaviour. We've achieved success across fields as diverse as transportation, health, tenant behaviour and we've supported government to redesign it's approach to policy making
Our commitment to understanding how people actually behave rather relying on their stated intention has seen us sitting back seat of driving lessons, mapping the journey of young carers leaving home for the first time and even doing 3:00am stints in city centres to see how people under the influence behave on the road !
This level of commitment to observation and in-context testing allows us to design creative, cost-effective and innovative solutions to real world problems.
we successfully address problems in transport, health and social enterprise want to see our work in action?
our approach at its most simple
People are predictably unpredictable. Without a good understanding of how individuals make decisions, learn and are influenced by their environment it is difficult to create solutions that last. Get the fundamentals wrong and you risk loosing a significant amount of time, effort and money.
Our approach leads to better-designed solutions. We help people to make smarter choices. We deliver solutions that work.
what we're proud of
Our clients tell us it's the way we blend insight, strategic thinking and creativity that sets us apart.
what our clients say
who we've helped
as seen in
MEET THE TEAM
We are a small team with a social conscience. Every one of us is driven to continuously deliver outstanding work that inspires and ultimately exceeds expectation. Our process is agile and user-centred all of which ensures your time and money isn't wasted.