we’re a leading Behavioural interventions agency who
specialise in finding simple solutions to big challenges
WHY CHOOSE SO-MO?
Everyone is in the business of influencing behaviour - They just don’t always call it that. Whether it’s a desire to influence your shopping habits, encourage you to eat less, exercise more, or pay your rent on time, INfluencing positive behaviour in an non-coercive way, is big business
at So-Mo we combine an in-depth knowledge of psychology, design, neuroscience and data analysis to first understand and then reframe the choices that guide people's behaviour. We've achieved success across fields as diverse as transport, health, education and housing. We’ve even supported government to redesign it's approach to policy making
Our commitment to understanding how people actually behave, rather relying on their stated intention, is what makes us unique - our commitment to ethnographic research, observation and in-context testing allows us to design creative, cost-effective and innovative solutions that work and what’s more, we measure every result to ensure you get the data you need to demonstrate impact.
want to see our work in action?
our approach at its most simple
Our approach leads to better-designed solutions. We help people to make smarter choices and we deliver solutions that work. Get the fundamentals wrong and you risk loosing a significant amount of time, effort and money. As a famous German Physicist once said; “the definition of insanity is doing the same thing over and over again and then expecting a different result”
what we're proud of
Our clients tell us it's the way we blend insight, strategic thinking and creativity that sets us apart.
what our clients say
who we've helped
as seen in
MEET THE TEAM
We are a small team with a social conscience. Every one of us is driven to continuously deliver outstanding work that inspires and ultimately exceeds expectation. Our process is agile and user-centred all of which ensures your time and money isn't wasted.