we are a leading Behavioural Interventions Agency
We understand how people really make decisions, then make small changes that achieve big results
WHY CHOOSE SO-MO?
We've been in the business of influencing behaviour since 2012.
We do this by first understanding and then shaping the behaviours that guide people.
our approach draws heavily on behavioural science, but to really achieve results we work empirically. we always find ways to 'stand in the shoes' of the people whose behaviour we are seeking to change, then test our solutions in a real world context
over the years we have sat in the back seat of driving lessons, mapped the journey of young carers leaving home for the first time and even spent time observing how people under the influence walk in the road at 2:00am!
This level of commitment to observation and testing allows us to design creative, cost-effective and innovative solutions to tough problems.
The So-Mo team apply the latest thinking in psychology, human-centred design and behavioural science to successfully address problems in transport, health and social enterprise
our approach at its most simple
If we’ve learnt one thing, it’s that people are predictably unpredictable.
This can make it difficult to design interventions that deliver the change that is needed. Misdiagnosing a problem, then applying an inappropriate solution, inevitably leads to wasted time, effort and money.
Our approach offers a better way to understand behaviour, achieves a more accurate diagnoses of what needs to change and results in better-designed solutions.
From building more engaging and effective communications, to designing interventions that help people make smarter choices, we deliver solutions that work.
what we're proud of
Our clients tell us it's the way we blend insight, strategic thinking and creativity that sets us apart.
what our clients say
who we've helped
as seen in
MEET THE TEAM
We are a small team with a social conscience. Every one of us is driven to continuously deliver outstanding work that inspires and ultimately exceeds expectation. Our process is agile and user-centred all of which ensures your time and money isn't wasted.