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we’re a leading Behavioural interventions agency who
specialise in finding simple solutions to big challenges

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Everyone is in the business of influencing behaviour - they just don’t always call it that. Whether it’s a desire to influence your shopping habits, encourage you to eat less, exercise more, or pay your rent on time, influencing positive behaviour in a non-coercive way is big business.

at So-Mo we combine an in-depth knowledge of psychology, design, and data analysis to first understand and then reframe the choices that guide people's behaviour. We've achieved success across fields as diverse as transport, health, education, and housing. We’ve even supported government to redesign it's approach to policy making.

Our commitment to understanding how people actually behave, rather than relying on their stated intention, is what makes us unique - our commitment to ethnographic research, observation and in-context testing allows us to design creative, cost-effective and innovative solutions that work. What’s more, we measure every result to ensure you get the data you need to demonstrate impact.


want to see our work in action?

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our approach at its most simple

our approach leads to better-designed solutions. We help people to make smarter choices and we deliver solutions that work. Get the fundamentals wrong and you risk loosing a significant amount of time, effort, and money. As a famous German Physicist once said, “the definition of insanity is doing the same thing over and over again and expecting a different result”.

So-Mo Approach Behaviour Change Process

what we’re proud of

our clients tell us it’s the way we blend insight, strategic thinking and creativity that sets us apart


what our clients say

The work we delivered in conjunction with So-Mo not only formed the foundation of the UK exporter journey, but the customer insight we gained has transformed our whole service delivery approach.
— Tanzi Robinson, Department for International Trade
So-Mo were successful in involving the public and in getting them to take ownership of the key messages. This innovative programme has had a lot of interest nationally. We hope to build on this and take the programme forward.
— Susie Gardiner, Strategic Lead for Public Health Liverpool City Council
So-Mo equipped us with skills and knowledge to progress innovative approaches to promoting behaviour change and acceptance of new speed limits. By engaging So-mo, we hit the ground running, reducing costs, saving time. Toolkit training was practical and inspirational.
— Eileen Hewitt, Professional Lead 20mph Programme City of Edinburgh
Their innovation and creativity combined with well-established behaviour change and psychological approaches have delivered on the projects and changed how we think and work as a team with impact beyond immediate project commissions.
— Mel Jones, Head of Traffic Management Birmingham City Council
Working with So-Mo has been a real game changer, you exceeded our expectations and delivered a truly innovative approach to engaging with the community. It not only looked and felt very different to the way the city has previously delivered engagement, but you’ve managed to break a deadlock of over twenty year in Anfield. So-Mo’s ability to get insights and build trust with a sceptical community and local business owners has got us so much more than a traditional approach to engagement and consultation. The £260 million Anfield regeneration programme has been deemed an overwhelming success, transforming an area which had previously lacked hope to become a neighbourhood looking to the future with aspiration. Thank you.
— Mark Kitts, Assistant Director Regeneration, Liverpool City Council
Thanks for a great job and helping us change driving behaviour and creating a safer environment for road users.
— Helen Wigginton, Sustainable Transport Bristol
Totally changed my outlook on how we do campaigns and how we use campaigns
— Andy Codd, Road Safety Coordinator Liverpool City Council
So-Mo’s coaching was precise and informative. Kids Court went really well, and has resulted in us winning a NI road safety award. Thanks So-mo for all your help.
— Jacky McDowell, Roads Policing Northern Ireland

who we've helped

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as seen in

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meet the team

we are a small team with a social conscience. Every one of us is driven to continuously deliver outstanding work that inspires and ultimately exceeds expectation. Our process is agile and user-centred all of which ensures your time and money isn't wasted.