Award winning insight and change
For over 10 years, So-Mo have made change easier by using Behavioural Science to help people make different choices and build better habits.
Collectively, these small changes have achieved big impact.
What We Offer
Behavioural Deep Dive
View your service or product through the eyes of the people you are looking to influence. We will uncover insights you can use to influence attitudes and behaviour.
What We Offer
End to End Solution
From understanding the problem to creating a pre-tested intervention our end-to-end solution is both collaborative and rigorous.
This is our gold standard
What We Offer
Data Drive
We review your existing data to find out what’s been driving your consumer/user behaviour to date. Where data is of sufficient quality, we can also predict future trends with startling precision.
Who we work for...
After something a little different?
Let's discuss how we can achieve the best outcome together
Latest Case Studies
In 2020, So-Mo was commissioned by Cheshire East Council (CEC) to conduct a digital audit to help them better understand past behaviours...
Over half of all primary school children in West Berkshire are driven to school. West Berkshire Council wanted to understand why previous active travel initiatives...
UK seatbelt campaigns failed to reach South Asian communities resulting in non-wearing rates five times the UK average. So-Mo teamed up with Birmingham City Council...
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