Dr Holly Hope-Smith
Head of Behavioural Science
holly@so-mo.co.uk

Dr Holly Hope-Smith

Since graduating from the University of Leeds, Holly has worked as a researcher at the University of Liverpool and the University of Manchester. Previous projects she has contributed to involved working with people who have wide ranging needs and understanding how services could be improved. During her PhD she developed her knowledge of behaviour change methods and intervention development, her particular skills in questionnaire design, interviewing and qualitative and quantitative analysis techniques. She is thrilled to use her knowledge and expertise to support So-Mo in creating impactful solutions for real-world problems.