OUR MOST DIFFICULT CHALLENGE YET?
For the last 10 years the number of adult pedestrian casualties has plateaued across the UK. In this respect Liverpool is no different; however, when ranked according to casualty rates, Liverpool holds the highest adult pedestrian casualty rates outside of London. There is no obvious explanation as to why figures are so high, nor any consensus view as to the most effective ways to address this problem. So-Mo has been working with Road Safety Analysis to understand why this is the case and are using an approach grounded in behavioural science to address the problem.
These blogs share some of the fascinating (and occasionally startling findings) which have come out of this study. These blogs and the accompanying stage 1 reports provide one of the most comprehensive studies into UK Adult pedestrian casualties undertaken in the last five years and, whilst this commission is focused on Liverpool, we are confident that the information contained will be of interest to other areas.
We are now entering into the next phase of the project - solution design and we will be reporting on our progress on this blog.
A summary of our findings can be found in the ‘was it what you expected?’ blog below.