Meet the team
So-Mo will be leading this project, but we thought it would be good to let you know exactly who's on board.
So-Mo's skill set spans psychology particularly in the field of behavioural science, community engagement, marketing, and digital strategy. We're a team with extensive experience in road safety campaigns, having delivered interventions in Birmingham, Edinburgh, Northern Ireland and Bristol so we think we're well-equipped to tackle this problem.
Guiding our progress will be psychology researcher ; Holly Hope Smith who specialises in the design, implementation, and analysis of behavioural change interventions. She will be advising us in the design, testing and implementation, stages of this commission.
Tanya Fosdick - Senior Research Associate for Road Safety Analysis
Tanya's role in this project will be to undertake the analysis in the discovery phase, explore collision data alongside supporting sources to help us really understand the risks facing adult pedestrians in Liverpool.
She will also be advising So-Mo on what other data needs to be collected before we can start to define where interventions might be most effective.
Finally Tanya will be responsible for designing and managing the evaluation of pilot schemes.
Tanya is not afraid to address contentious subjects. She has previously worked with Humberside Police to improve data quality in their child protection database after the Soham tragedy. She then entered road safety by becoming an analyst in the safety camera unit, selecting sites and deciding when speed enforcement should take place. Needless to say, She has always had interesting dinner party conversations!
Ian McPhail, Eric O'Callaghan, Dan Holdsworth
We are being supported by a wide range of partners including Local Authority, and Roads Policing Team.
From the Merseyside Safer Roads Problem Solving Group, we have Ian, Eric and Dan who oversee strategic direction in developing a safer traffic infrastructure across Liverpool and surrounding boroughs. They are keen to explore solutions with us and are willing to aid in our observations and interventions
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